U By Emaar - Loyalty & Rewards 6.0.9

Welcome to U By Emaar, Dubai’s premier loyalty programme.

U By Emaar brings together a range of esteemed brands within the Emaar portfolio, providing loyal customers with the opportunity to create cherished memories and indulge in unique experiences, all while earning valuable loyalty points known as Upoints. This personalised loyalty programme offers a host of benefits, including discounts and privileges on hotel stays, spa treatments, dining experiences, and entertainment options across renowned locations such as Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotel Dubai, At.Mosphere, Reel Cinemas, Dubai Aquarium & Underwater Zoo, and more.

With its four-tier structure – Black, Silver, Gold, and Platinum – U By Emaar enables members to progressively unlock a universe of privileges, guaranteeing enhanced experiences as they ascend through each tier. Every moment becomes truly rewarding with U By Emaar.

Key features:

• Discover and learn more about the range of participating brands
• Earn, redeem, and track your points as you advance through tiers
• Explore exclusive member specials, including offers and other exciting initiatives
• Keep tabs on your bookings and transactions
• Customize preferred categories and communication preferences